Joico Blonde Life by Violet Shampoo 1000ml, (Pack of 1)

Joico Blonde Life Violet Shampoo is a cool tone shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Benefits- Instantly cool brassy tones and brighten cool blonde hair- Help maintain healthy-looking hair with brilliant shine- Nourish and protect fragile blonde hair- Rich lather gently cleanses hairKey Ingredients- Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.- Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.- Arginine, a naturally occurring amino acid crucial to hair's strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Neutralizes Brassiness: Violet pigments work to eliminate yellow and brassy tones, keeping blonde, highlighted, or gray hair cool and bright. Brightens Blonde Hair: Enhances the natural brightness of blonde hair, leaving it looking fresh and vibrant. Hydrating & Nourishing: Infused with moisturizing ingredients to hydrate, strengthen, and restore health to blonde hair. Color-Safe Formula: Protects color-treated hair, helping to maintain vibrant blonde tones without fading.