JOICO Curls Like Us Hydrate & Define 200ml

Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That’s what you get with Curls Like Us Hydrate & Define – the curl-enhancing styling crème that gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*. - Leaves curls feeling hydrated and looking healthy - Strengthens* hair and reduces breakage by 88.77%* - Shields from thermal damage up to 450°F/232°C - Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down - Certified PETA Global Animal Test–Free (Learn more about the certification) *Against combing breakage on damaged hair vs. a non-conditioning shampoo

SOFT CURL DEFINITION – Encourages defined curls without a stiff or crunchy finish. ANTI-FRIZZ & MOISTURE – Helps reduce frizz and improves hair softness. HEAT PROTECTION – Helps protect curly hair during heat styling.