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THE SWEETEST OF THE AMERICAN BBQ STYLES — Kansas City is the style behind every sticky, lacquered rib you've eaten in an American restaurant. Sweet, smoky and deeply caramelised — built on a paprika and Demerara sugar base that creates a proper mahogany bark on ribs, brisket and pulled pork. Not a generic BBQ rub. A specific style, done properly. DEMERARA SUGAR, PAPRIKA, CHILLI, CAYENNE, MUSTARD AND LEMON ZEST — Demerara rather than white sugar gives a deeper, more complex caramel note that holds through a long cook without going sharp. Paprika for colour and sweetness, chilli and cayenne for measured heat that builds rather than burns, celery powder and mustard for savoury depth, lemon zest to cut through the richness of fatty cuts. MADE FOR RIBS, BRISKET AND PULLED PORK — Apply generously before cooking low and slow in the smoker or oven for the full Kansas City experience — the sugar caramelises into a sticky, lacquered crust over a long cook. Also works on chicken thighs, wings and drumsticks before indirect BBQ or oven roasting, and on steaks where the sugar creates an instant caramelised crust over high heat. TAKES THE WHOLE MENU — Rub into pork shoulder the night before and refrigerate for deeper penetration. Coat chicken pieces and roast at moderate heat for sticky, caramelised skin. Season burgers before pressing for a sweet-smoky patty with a proper kick. The Kansas City profile — sweet upfront, building heat from chilli, cayenne and black pepper behind it — works across every protein and every cooking method from the BBQ to the oven. VEGAN, GLUTEN FREE, ALL NATURAL — No artificial flavourings, no fillers, no preservatives. Made in the UK by Smoke & Flame using natural spices only. Fully vegan and gluten free. 200g tin covers multiple large cooks — a full rack of ribs, a whole brisket, or several batches of pulled pork. Long shelf life, resealable tin.