Knight & Wilson PurePlex Colour 12.7 Arctic blonde Ammonia Free, Brass Defying Formula with Aminofix to Protect and Restore

AMMONIA-FREE: Strictly ammonia-free hair bleaching cream uses significantly milder peroxide than other bleaches. AMINOFIX TECHNOLOGY: Synthetic beeswax and corn proteins uniquely repair, protect and strengthen hair during the lightening process. NOURISHES HAIR & SCALP: Nourishing, sulphate-free blonde hair colour dye formula rebuilds hair’s natural structure and replenishes moisture during treatment. ANTI-BRASSINESS: Tailored pigments neutralise unwanted yellow tones in your blonde hair colour for cool and beautiful pearl-blonde shades. BOOSTS SHINE: Unique Shine Booster Complex technology adds shine and lustre to lighter hair.