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Purple Conditioner For Blonde: Specialist colour-correcting treatment for highlighted brunette, blonde, grey, and silver hair needing vibrancy. Neutralises Brassy Tones: Rich purple pigments counteract unwanted yellow and orange undertones in just one use for a salon-fresh appearance. Deeply Nourishing Texture: Unlike ordinary conditioners, this rich formula deeply nourishes while it corrects, leaving hair soft and bright. Specialist Colour Care: Ideal for maintaining bright and beautiful colour in between salon visits, helping to keep your tone radiant and true. Britain's No.1 For Colour: Part of the Elvive Colour Protect routine, use weekly to complement your daily care and neutralise stubborn brassiness.