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Permanent hair colour, enriched with bright colour pigments, suitable for light brown to brown hair, up to 8 weeks of shine Result: an expert result rich in reflexes, a subtle, bright colour and all nuances, up to 100% coverage of white hair, cannot be removed with shampoo Instructions for use: 48 hours before use. Read the instructions carefully before use. Recommended quantity: 1 pack (medium length hair), 2 packs (long hair) Gel cream formula, includes gloss protection care to reveal the brilliance of colour, floral fragrance with amber notes for sensory pleasure when applied Box contents: 1 x L'Oréal Paris Préférence Les Vivids permanent hair colour, cherry red (5.664). Box contents: 1 bottle of colour gel (60 ml), 1 applicator bottle with developer (90 ml), 1 tube of gloss protection (54 ml), 1 gloss oil, 1 instruction manual and 1 pair of gloves Safety before everything – hair dyes can cause allergic reactions. Be sure to perform an allergy test before use by using gloves throughout the process.