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Discover the ultimate at-home colouration experience with L'Oréal Paris Preference in the rich, luminous shade 7.4 Mango Copper. Recommended by 9 out of 10 women, our most premium hair colour delivers a beautifully multidimensional result with intense shine and up to 100% grey coverage. The unique non-drip Oil-In-Gel formula, infused with a High Shine Serum, Vitamin E, and UV Filters, gently coats each hair fibre for exceptional colour longevity that lasts up to 9 weeks. Enjoy up to 90% less breakage and deeply nourished hair. The ritual is completed with the Shine-Protect Conditioner to lock in your day 1 vibrancy and shield your hair from environmental damage. For your safety, always perform the required Allergy Alert Test 48 hours before colouring. Follow all instructions carefully. Contains ammonia and hydrogen peroxide.
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