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Discover the ultimate at-home colouration experience with L'Oréal Paris Préférence in Intense Deep Brown. This rich, luminous permanent hair colour is recommended by 9 out of 10 women for its fade-defying performance and intense shine. Our premium, non-drip formula gently coats each hair fibre, delivering breathtaking multidimensional colour that lasts up to 9 weeks. Expertly infused with a High Shine Serum, Vitamin E, and UV Filters, it provides up to 100% grey coverage and leaves hair nourished with 90% less breakage. The system features our highest grade Oil-In-Gel dyes for rich colour, a Non-Drip Developer Cream for perfect adherence and coverage, and a Shine-Protect Conditioner to lock in day-one vibrancy and shield hair from environmental damage. Achieve a stunning, long-lasting, and brilliantly shiny brown—no appointment needed. Always perform an allergy alert test 48 hours before use.
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