L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Colour, 7.1 ASH BLONDE

Up to 9 weeks of fade-defying colour* Multidimensional Colour and High-Impact Shine New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair**