L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Colour, 7.23 Bali

Discover the ultimate colouration experience with L'Oréal Paris Preference in 7.23 Dark Rose Gold. This rich, luminous, and fade-defying permanent hair colour is recommended by 9 out of 10 women for its exceptional performance and radiant results. The luxurious non-drip Oil-In-Gel formula gently coats each hair fibre, delivering intense, multidimensional colour with up to 100% grey coverage. Enriched with a High Shine Serum, Vitamin E, and UV Filters, it ensures your colour lasts vibrantly for up to 9 weeks while providing intense shine. This meticulous care results in nourished hair with 90% less breakage. Your at-home salon experience includes our highest grade dyes for beautifully rich colour, a Non-Drip Developer Cream for perfect adherence and coverage, and a Shine-Protect Conditioner to lock in your day-one brilliance and shield hair from environmental aggressors. Achieve long-lasting, luminous, and healthy-looking hair with no appointment needed. Always follow safety instructions. Conduct an allergy alert test 48 hours before each use. Not for use on persons under 16.

Up to 9 weeks of fade-defying colour* Multidimensional Colour and High-Impact Shine New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair**