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Experience captivating, high-intensity colour with L'Oréal Paris Preference Vivids in Magnetic Plum. This permanent hair colourant is crafted to deliver a stunning, vibrant plum shade with magnetic allure and long-lasting brilliance. Achieve a bold, shimmering transformation that promises rich colour payoff and impressive radiance for up to 8 weeks, leaving your hair up to 3 times shinier. The complete at-home kit includes a Colourant Gel, Developer Cream, and a nourishing Post Vivid Colour Conditioner. This luxurious conditioner is enriched with Vitamin E and UV filters to deeply care for your hair, lock in your vibrant colour, and maintain its vibrancy. For your safety, always perform the mandatory 48-hour allergy alert test before use. Follow the included instructions for an easy application: mix the formula, apply evenly, and finish with the conditioner for a stunning, salon-worthy result. Contains phenylenediamines and hydrogen peroxide. Not for use on persons under 16.
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