L’Oréal Professionnel Metal Detox Pre-Shampoo Treatment

Description: L'Oréal Professionnel's Metal Detox Anti-Metal Pre-Shampoo is an innovative hair care product belonging to the category of nourishing and repairing pre-shampoos. Specially designed for color-treated and damaged hair, this anti-breakage pre-shampoo is the essential first step in the Metal Detox hair care routine. Its light gel texture allows for easy and pleasant application, ideally preparing the hair before using the Metal Detox shampoo for optimal results. This pre-shampoo treatment works deep down to reduce the risk of hair breakage, particularly that caused by the penetration of metal present in water into the hair fiber. Porous hair is more prone to breakage because it absorbs twice as much water and therefore more metal. Furthermore, daily aggressors such as chemical treatments, the use of heat styling tools, and exposure to UV rays can increase micro-breakages on the hair's surface, exacerbating its porosity. It is in this context that the Anti-Metal Metal Detox pre-shampoo treatment intervenes with the active ingredient Glicofiller, treating the hair fiber before shampooing to prevent damage. The benefits of this pre-shampoo treatment are numerous, offering up to 96% less breakage and 25 times more strength, lasting hydration and softness for 72 hours, instant detangling, anti-porosity action, and visibly healthier, fuller-looking hair from the very first use. Furthermore, its sulfate-free formula, combined with a light gel texture and notes of citrus and musky wood, makes it a sensorial treatment suitable for all hair types, including natural, color-treated, highlighted, brittle, or chemically treated hair. In conclusion, L'Oréal Professionnel's Metal Detox Anti-Metal Pre-Shampoo proves to be an essential ally for preserving the health and beauty of hair, optimally preparing the hair fiber before each shampoo. Its effectiveness, proven by instrumental tests, makes it an ideal choice for preventing breakage while preserving the radiance of colored and damaged hair. Using it in conjunction with the rest of the Metal Detox range ensures maximum protection and visibly remarkable results. This pre-shampoo comes in a 250ml bottle and is applied generously to wet hair for 1 to 2 minutes before proceeding to the next step of the Metal Detox routine

SCIENTIFIC DISCOVERYMetal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. But did you know that porous hair has even higher risk of breaking as it absorbs 2x more water with metal ? Through daily aggressions like chemical processing, heat styling or UV, micro-breaks multiply on the hair surface & cavities occur in the cortex, causing hair to get porous & absorb excess water with metal. This leads to higher risks of breakage. INNOVATIVE TECHNOLOGYAnti-porosity¹ technology to treat hair when it is the most vulnerable to water: before the shampoo. It is concentrated with 2% Glicofiller, an active that has a dual effect both on surface & cortex, to prevent excess absorption of water with metal : On the surface : coats the fiber & refills 1 million hair micro-breaks, in 1 minute. Inside the fiber : penetrates the hair & fills down to the cortex. This new pre-shampoo treatment is part of the Metal Detox range, a full anti-metal protocol to stop hair breakage & color shift. REFILL 1 MILLION HAIR MICRO-BREAKS, IN 1 MINUTEFiber is less porous¹ & 25x stronger, with -96% less breakage in 1 use² . Hair is intensely moisturized : 72h hydration, smoothness and softness.² Instantly plumped, hair is full-bodied & feels healthier.INSTANT DETANGLINGInstant & efficient detangling on all hair types. Prepares hair for cleansing & eases shampoo usage.​DAY AFTER DAY, HAIR IS HEALTHIERHair quality is visibly improved with continued use. After 3 weeks : ​  82% agree hair looks & feels healthier.4 84% agree hair looks & feels softer & smoother.4 78% agree hair looks & feels stronger, more resistant.4 PROFESSIONAL FORMULALightweight, concentrated gel texture that instantly & deeply penetrates the fiber. Instant action, no pausing time needed. Vegan³ & sulfate free. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.SUITABLE FOR ALL HAIR TYPESFor all hair textures, color-treated, damaged, sensitized, bleached & natural hair. ¹ Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask +oil. ² Instrumental tests.​ ³ No animal derivated ingredient. 4 Consumer test after 3 weeks use of Metal Detox pre-shampoo treatment.+ shampoo + mask.