L’Oréal Professionnel Metal Detox Pre-Shampoo Treatment

SCIENTIFIC DISCOVERYMetal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage. But did you know that porous hair has even higher risk of breaking as it absorbs 2x more water with metal ? Through daily aggressions like chemical processing, heat styling or UV, micro-breaks multiply on the hair surface & cavities occur in the cortex, causing hair to get porous & absorb excess water with metal. This leads to higher risks of breakage. INNOVATIVE TECHNOLOGYAnti-porosity¹ technology to treat hair when it is the most vulnerable to water: before the shampoo. It is concentrated with 2% Glicofiller, an active that has a dual effect both on surface & cortex, to prevent excess absorption of water with metal : On the surface : coats the fiber & refills 1 million hair micro-breaks, in 1 minute. Inside the fiber : penetrates the hair & fills down to the cortex. This new pre-shampoo treatment is part of the Metal Detox range, a full anti-metal protocol to stop hair breakage & color shift. REFILL 1 MILLION HAIR MICRO-BREAKS, IN 1 MINUTEFiber is less porous¹ & 25x stronger, with -96% less breakage in 1 use² . Hair is intensely moisturized : 72h hydration, smoothness and softness.² Instantly plumped, hair is full-bodied & feels healthier.INSTANT DETANGLINGInstant & efficient detangling on all hair types. Prepares hair for cleansing & eases shampoo usage.​DAY AFTER DAY, HAIR IS HEALTHIERHair quality is visibly improved with continued use. After 3 weeks : ​  82% agree hair looks & feels healthier.4 84% agree hair looks & feels softer & smoother.4 78% agree hair looks & feels stronger, more resistant.4 PROFESSIONAL FORMULALightweight, concentrated gel texture that instantly & deeply penetrates the fiber. Instant action, no pausing time needed. Vegan³ & sulfate free. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods.SUITABLE FOR ALL HAIR TYPESFor all hair textures, color-treated, damaged, sensitized, bleached & natural hair. ¹ Instrumental test after 10 uses of Metal Detox pre-shampoo treatment + shampoo + mask +oil. ² Instrumental tests.​ ³ No animal derivated ingredient. 4 Consumer test after 3 weeks use of Metal Detox pre-shampoo treatment.+ shampoo + mask.

[SCIENTIFIC DISCOVERY] After each wash, metal particles such as copper can penetrate the hair fibers. Metal particles may pose a risk of breakage and discoloration. But did you know that porous hair is even more susceptible to breakage because it absorbs more water along with the metal? As a result of everyday factors such as heat styling or UV radiation, micro-cracks multiply on the hair surface and cavities form in the hair cortex, causing the hair to become porous and absorb excess water along with the metal. Microcracks are disturbances in the protective layer of the cover and are the first signs of damage. This leads to a greater risk of fracture.[INNOVATIVE TECHNOLOGY] This pre-shampoo treatment uses anti-porosity technology*. The concentrated formula with the Glicofiller molecule at a concentration of 2% has a double effect both on the surface and inside the hair. On the surface: replenishes 1 million hair micro-cracks in 1 use**. Inside the fiber: penetrates the hair and fills up to the hair cortex.[Complete 1 MILLION MICRO CRACKS IN 1 MINUTE**] Deep penetration and long-lasting effectiveness. Up to 96% less hair breakage***. The hair is intensely moisturized. Up to 72 hours of nourishment, smoothness and softness****. Counteracting hair porosity.[Immediately facilitates combing hair] Immediate and effective detangling of all hair types. It prepares the hair for cleansing and facilitates the use of shampoo.[PROFESSIONAL FORMULA] Light, concentrated gel consistency that penetrates the hair immediately and deeply.[SUITABLE FOR ALL HAIR TYPES] For all types of hair, dyed, damaged, sensitized, bleached and natural. *Instrumental test after using Metal Detox pre-shampoo, shampoo, mask and oil. **Instrumental visual assessment of sensitized hair. ***High repeatability, instrumental test compared to classic shampoo on bleached hair. ****Instrumental test of Metal Detox pre-shampoo.