La Riche Directions Colour Hair Dye 88ml (Neon Blue)

NEON BLUE HAIR DYE Neon Blue is a deeply intense bright blue hair dye, with showstopping cobalt and evocative purple tones. Illuminate your hair with radiant semi permanent results. BLUE SEMI PERMANENT HAIR COLOUR Semi permanent electric blue hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a bright blue hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact.