La Riche Directions Semi Permanent Hair Color 100ml Tub Plum

PLUM HAIR DYE Plum is a rich, balanced purple hair dye, featuring a beautiful mix of blue and red undertones. Give your hair a delicious twist with lavish semi permanent results. PURPLE SEMI PERMANENT HAIR COLOUR Semi permanent purple hair colour deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a dark purple hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact.