La Riche Directions Semi Permanent Hair Color 100ml Tub Rubine

RUBINE - RED HAIR DYE Rubine is a brilliantly rich, deep red hair dye that breaks the mould with glimmering pink hues. With incredible depth and shine, Rubine ensures exceptional, semi permanent results. RED SEMI PERMANENT HAIR COLOUR Semi permanent dark cherry red hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a dark cherry or burgundy hair colour, or mix with other Directions Hair colours to customise your perfect shade. Best applied to pre-lightened hair for maximum impact.