La Riche Directions Semi Permanent Hair Color 100ml Tub Violet

VIOLET HAIR DYE Violet is a vividly intense, bright purple hair dye with subtle red undertones. Pick a colour as wild as your imagination with lively semi permanent results. PURPLE SEMI PERMANENT HAIR COLOUR Semi permanent red-violet hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a violet hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact.