L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Colour, up to 9 Levels of Lift, Extreme Platinum

Achieve an absolute platinum blonde with L'Oréal Paris Preference’s Extreme Platinum Permanent Hair Dye. This advanced ammonia-free formula is created with extreme lightening technology to lift dark blonde and brunette hair up to 8 levels. Its innovative oil-in-gel formula ensures easy, drip-free application for optimal root-to-tip coverage and processes in just 25 minutes.The kit effectively neutralizes unwanted brassy, orange, and yellow tones for a pure, cool blonde result. Enriched with a Hi-Shine Complex, it delivers multidimensional, high-impact shine. The process is completed with a reinforcing anti-brass conditioner that protects the hair fibre, reduces breakage by up to 80%, and leaves hair silky smooth. A final protective care with UV filter and Vitamin E helps shield colour from fading and environmental damage, preserving your radiant, salon-quality blonde for up to 9 weeks.Always perform an allergy test 48 hours before use. Not for use on dark brown, black, or previously bleached hair. Includes lightening powder, lightening cream, developer cream, and anti-brass conditioner.

Permanent hair dye with optimal grey coverage and up to 9-level lightening power, Complete hair colour treatment with colourant and developer gel, reinforcing purple conditioner and disposable gloves Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse Delivers the ultimate platinum bleach colour result, With ultra-caring properties for up to 5x stronger hair, Includes a reinforcing purple conditioner that neutralises yellow undertones Contents: 1x L'Oréal Paris Preference permanent hair colour in Extreme Platinum, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves