Award-winning probiotic toothpaste (2026) - Recognised as a Probiota Pioneer 2026 in Oral Probiotics, Luvbiotics leads the way in oral microbiome science, delivering innovative fluoride-free whitening toothpaste designed for healthier teeth and gums. First UK toothpaste with dental probiotics - Advanced formula with clinically supported oral probiotics helps rebalance the oral microbiome, promoting beneficial bacteria while reducing harmful bacteria for improved oral hygiene, gum health & fresh breath. Fluoride-free + xylitol for cavity protection - Powered by xylitol, a natural sweetener known to help fight cavities, reduce tooth decay & support enamel health, making it ideal for daily fluoride-free oral care routines. Effective whitening ingredients for brighter teeth - Formulated with pentasodium triphosphate to help remove surface stains and support natural teeth whitening, delivering a cleaner, brighter smile as part of your daily routine. No SLS, no artificial sweeteners or colours - Free from SLS, sodium saccharin, and artificial additives, using mild foaming agents for a gentle yet effective clean- perfect for sensitive mouths and those seeking clean, natural oral care.
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