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About Lynx: For over 30 years, Lynx has served knockout fragrances and today over 8 million guys across the UK & Ireland use Lynx products every day. Lynx, originally launched under the name of Axe, was later introduced to our UK lads in ’85. Kickstarting with three separate fragrances: Amber, Musk, and Spice. Absolute classics. But it doesn’t stop there. We’ve gone from fragrances to antiperspirants, stick, roll-on, shower gels, hair products, and more