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DESIGNED BY OUR SPECIALIST DENTIST: MamaSmiles pregnancy toothpaste is formulated under the guidance of our dental specialist, bringing genuine dental thinking to gentle, everyday oral care through pregnancy and beyond. FLUORIDE FREE & SLS FREE: A cleaner ingredient list with no fluoride, no SLS and no harsh foaming agents, designed for comfortable daily use at a stage when you're paying closer attention to what you use. HYDROXYAPATITE ENAMEL CARE: Formulated with hydroxyapatite, a mineral naturally found in tooth enamel, to care for your enamel as part of a simple daily routine. PEACH & GINGER, FRESH TASTE: A fresh peach and ginger flavour that's easy to use morning and night, with no strong, overpowering taste. THOUGHTFULLY MADE FOR THIS STAGE: With added Calcium, Xylitol, Cranberry and Vitamins B12, C & E. Pairs with MamaSmiles pregnancy mouthwash for a complete daily routine.