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Prepares Hair for Vibrant Colour Application: This gentle detox shampoo is specifically designed to remove excess oils, product build up, and residue making it an ideal cleansing shampoo for oily hair. Prepare to Dye also creates a clean canvas for bold, semi-permanent hair dyes. Deep Cleansing Shampoo with Natural Extracts: Infused with organic ginseng root, rosemary and sage extract, and a light grapefruit scent, this oily hair shampoo cleanses while promoting a scalp detox and improving dye absorption. Protects and Nourishes Hair: While Prepare to Dye is a clarifying shampoo for build up, it is also a gentle colour safe shampoo that protects against UV damage, ensuring longer-lasting, more vibrant colour results. Optimal Colour Deposit: With its higher pH level, this hair colour shampoo for women and men helps open the hair cuticle, allowing for better colour absorption and ensuring vibrant, long-lasting results. The Manic Manifesto: Manic Panic's hair colouring products are always Cruelty Free and Vegan - tested on celebrities, not animals! This vegan hair colour is also ammonia and PPD-free, gluten-free, phthalate-free, and PETA accredited.