Maybelline New York Grippy Serum Makeup Primer, Ultra Blendable, up to 24H grip, Fresh plumped skin look, Water based & Vegan formula, Suitable for all types (30ml)

Introducing a lightweight, water-based primer that doubles as a hydrating serum and makeup grip. Featuring Serum-To-Grip Technology, it transforms in about 20 seconds into a non-greasy veil that helps lock makeup in place for extended wear. The formula contains 2% niacinamide to support skin texture and hydration, delivering up to 24 hours of moisture while helping to keep skin looking fresh and plumped. The clean, vegan formula is non-comedogenic and suitable for all skin types, including sensitive skin, with no white cast. Apply by dripping 1–3 drops onto the face, gliding it in with your fingertips, waiting 20 seconds for the grip to form, then applying makeup for a long-lasting finish.

Features

• Serum-To-Grip technology for long-lasting hold
• Hydrates and supports skin with 2% niacinamide
• Water-based, ultra-blendable, non-greasy texture
• Vegan, non-comedogenic formula suitable for all skin types
• No white cast; suitable for sensitive skin

How to use

1. Drip 1–3 drops onto each section of your face.
2. Glide the product with your fingertips to spread evenly.
3. Wait 20 seconds for the serum-to-grip transformation to occur.
4. Apply makeup as usual for extended wear through the day and night.