milk_shake Icy Blond Shampoo 300 ml, Specific Anti Yellow for Blonde or Lightened Hair, with Black Pigment, Made in Italy

SHAMPOO ICY BLOND: A toner for blonde hair that enhances natural highlights while neutralizing brassy-golden and brassy undertones commonly seen in bleached hair. It leaves hair soft, shiny, and easy to detangle. Consider trying milk_shake Icy Blond if you’re looking for a cool blonde shade with a subtle ash-grey undertone. ADVANCED FORMULA: Milk proteins nourish and soften the hair fiber, quinoa proteins protect hair color and shine, whilst the exclusive ingredient Integrity 41 improves color stability over time. A professional treatment for a salon experience at home, too! HOW TO USE: Apply evenly over damp hair, leave in for a few minutes, then rinse. To enhance the effect, extend the processing time. Proceed with icy blond conditioner. *Use 1-2 times per week. Perfect for very light and platinum hair. It creates a cool blonde look with an ash reflection. ICY BLOND: The special black pigment contained in the new milk_shake icy blond range neutralizes and counteracts unwanted yellow, orange, or brassy tones in blonde hair, gives delicate ash tones to very light blonde or platinum blonde hair, and prolongs the effects of grey or silver toners. MILK_SHAKE: the professional haircare line that embraces a simple, joyful, and spontaneous idea of beauty. Our full range of products, infused with natural active ingredients like milk proteins and antioxidant fruit extracts, deeply nourish the hair solving all your haircare needs. Playful products, ultra-soft textures and irresistible fragrances enhance your experience, leaving you with feel-good hair and pure joy.

Gently cleanses blonde, lightened, or grey hair, while its unique black pigment helps neutralize unwanted yellow and orange tones. The result is a cooler, ashier blonde shade with enhanced shine and clarity. Use regularly to maintain a bright, cool tone, and for maximum softness and improved toning results, follow with the Icy Blond conditioner. This professional formula is designed for anyone who wants to restore color clarity, enhance cool tones, and maintain a salon-fresh blonde look at home. Key Benefits: Neutralizes yellow and orange tones thanks to a distinctive black pigment. Enhances ash, cool, and icy blonde shades for a refined, luminous effect. Gently cleanses without drying the hair. Suitable for blonde, bleached, grey, and lightened hair. Helps maintain salon-color results between visits. Professional-strength pigments deliver visible results.