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ULTRA-CONCENTRATED (50 LOADS): More washes, less waste. Get premium organic cleaning for just £0.46 per wash. Our highly concentrated 1L mineral formula provides 50 full loads, outlasting standard detergents and significantly reducing plastic waste and packaging. ORGANIC MINERAL & VEGAN FORMULA: Crafted with certified organic ingredients and natural minerals to provide a deep, residue-free clean. This mineral-based technology preserves the natural softness of fabrics, eliminating the need for extra chemical fabric softeners SUITABLE FOR SENSITIVE & NEWBORN SKIN: Dermatologically tested and 100% fragrance-free. This hypoallergenic formula contains zero optical brighteners, phosphates, or parabens, making it a safe choice for babies who may be prone to skin sensitivities or dryness. TOUGH ON BIOLOGICAL STAINS: Specifically formulated to lift milk, food, and everyday baby messes while remaining gentle on delicate fibers. Effective at temperatures as low as 30°C, ensuring hygiene and freshness for bedding, clothes, and reusable nappies. ECO-FRIENDLY & BIODEGRADABLE: A sustainable choice for your home and the planet. Our non-toxic, biodegradable formula is safe for the environment and compatible with both HE and standard washing machines for optimum energy-saving performance.