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COOLING RELIEF FOR HOT FLUSHES — Keep Fresh fabric is breathable, moisture-wicking and odour-resistant, drawing perspiration away from the skin so you stay dry and cool through hot flushes, night sweats, menopause, summer heatwaves and warm offices. SUPPORTIVE UNDERWIRE WITHOUT THE DIG — Wide back panel and underwiring lift and separate the bust for all-day support, while an extra side wing smooths the underarm area for a clean line under fitted tops, especially on fuller busts. SMOOTH SEAMLESS T-SHIRT FIT — Moulded unpadded cups create a natural, smooth silhouette under fitted t-shirts, blouses and tight tops with no seams, no bumps and full coverage in a flattering shape. NO MORE RED MARKS ON SHOULDERS — Padded adjustable shoulder straps reduce pressure, prevent the painful red marks and chafing common with standard bras, and stay in place without slipping — designed for women who wear their bra all day. SWEDISH QUALITY SINCE 1957, BACKED BY 100-WASH GUARANTEE — Miss Mary of Sweden has spent over 60 years perfecting bras for real women. We're confident enough in our quality to guarantee this bra holds its shape through 100 washes.