REAL MONK FRUIT, NOT A FILLER BLEND: Most "monk fruit" sweeteners are mostly erythritol or maltodextrin, with a pinch of monk fruit hidden at the bottom of the ingredients list. Ours is built the other way round — real monk fruit decoction is the star, carried on a little soluble tapioca fibre. Just two plant ingredients, nothing hidden, exactly what a monk fruit sweetener should be. NO ERYTHRITOL, NO MALTODEXTRIN, NO SUGAR ALCOHOLS: Made by traditional decoction — whole monk fruits gently simmered and dried into a fine powder — so there's no icy erythritol cooling effect and no harsh aftertaste. A clean, natural sugar substitute for anyone cutting back on sugar, without the fillers or sugar alcohols found in ordinary blends. A LITTLE GOES A LONG WAY: Around 3 times sweeter than sugar, so you only need roughly a third of the amount — this is not a 1:1 sugar swap. Start with a small pinch and adjust to taste. Dissolves smoothly into tea, coffee, porridge, yoghurt, smoothies and baking, adding clean sweetness to your everyday favourites. KETO, LOW CARB & VEGAN FRIENDLY: Just 1 kcal per serving and no added sugar, making it an easy swap for keto, low-carb, plant-based and sugar-conscious lifestyles. Gluten free and suitable for vegans, with a short, simple ingredients list you can actually pronounce. UK FAMILY KETO BRAND: Crafted in Britain by Groovy Keto, a family business trusted by the UK keto community for clean, honest food. Transparent labels, no nasties, and friendly UK-based support if you ever need us
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