BIRTHday Bag: All the award-winning, Midwife-made support you need to feel confident, clean and cared for on the big day. This hospotal bag hero is ready to go, complete with soothing products and expert guidance. SPRITZ FOR BITS: pritz for Bits is the must-have perineal spray designed to soothe soreness, reduce swelling, and support healing after childbirth – no matter how you deliver. A midwife-developed, mum-approved, and multi-award-winning perineal spray designed to bring soothing relief when and where you need it most. NIPPLE BALM: Say goodbye to sore, cracked nipples with our midwife-developed, mum-approved, and multi-award-winning nipple balm – your breastfeeding sidekick from day one. Designed for ease with a nifty one-handed pump, this balm glides on like a silky serum to soothe and protect sore, sensitive nipples without any dragging or discomfort. Made with just three 100% naturally derived ingredients.Odourless & tasteless – so baby won’t notice a thing. Safe from the first latch – and just as effective for pregnancy nipple soreness. BUM BALM: Developed by midwives and packed with skin-loving ingredients, our Bum Balm is your go-to barrier balm for every nappy change – starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing. With a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero. ✔️ Suitable from newborn ✔️ Fragrance-free, gentle & dermatologically tested. ✔️ Paediatrician-approved & safe for eczema-prone skin ✔️ A little goes a long way! MY EXPERT MIDWIFE creates naturally derived skincare products, expertly developed by registered midwives and proudly made in the UK. Formulated with carefully selected, effective ingredients to support pregnancy, birth, postpartum and baby care, every product combines clinical expertise with gentle, trusted care to help families feel confident through every stage of their journey.
All merchants
- Royal Doulton
- Terry's Fabrics
- Jollein
- Philip Jones Jewellery
- FixPart
- Lenstore
- Robell
- Home Art Haven
- Ecovacs
- Harts of Stur
- VitaminExpress
- Little Women Lingerie
- Cookinglife
- Nolo
- Kitchen Knives
- Vista Expert
- Perfume Price
- Hamleys
- Hideaway Beds
- Peppersmith
- Cara & The Sky
- Earths Secrets
- Pure Beauty
- Pets Calm Down
- WallpaperDirect
- Wedgwood
- Plumbing Superstore
- Alexandra Sports
- Liki 24
- OLIGHT