99% NATURAL FORMULA: Free from sulphates, alcohols, parabens, SLS/SLES, and awarded the score '0' on Think Dirty TEAR-FREE FORMULA: Trusted tear-free formula filled with known hair caring ingredients including castor oil, known to help lubricate hair, and aloe, known to help dry hair and scalps SUITABLE FOR NEWBORNS UPWARD: Clinically proven to be gentle and mild on even delicate newborn baby skin DERMATOLOGICALLY-TESTED AND PAEDIATRICIAN APPROVED: Our whole range has been dermatologically and clinically trialled and approved as suitable for sensitive and eczema prone skin CRUELTY-FREE, VEGAN, AND ALCOHOL-FREE: Ethically formulated without animal testing and contains no animal-derived ingredients or alcohol
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