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BRIGHTENING SHAMPOO: Specially formulated to neutralize yellow or brassy tones in blonde hair, promoting shinier and healthier-looking hair PROFESSIONAL-QUALITY FORMULA: Cleanses and revitalizes your hair like a hairdresser. Add Neal & Wolf Blonde Purple Brightening Shampoo to your routine for salon-like results FREE FROM HARMFUL ADDITIVES: Our Blond purple brightening shampoo, in line with all Neal & Wolf products, is free from sulphates, parabens, DEA, TEA and also cruelty-free making it a responsible and ethical option for your hair care routine PUMP DISPENSER: Discover the ease of our 950ml professional shampoo that comes in a bottle with a pump dispenser DIRECTIONS: Wash hair in hot water to open the cuticles then apply a generous amount of BLONDE Purple Brightening Shampoo and massage from roots to tips. Allow to sit for one to two minutes. Rinse and repeat if necessary