Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance The unique strength of the Nikon brand is attributable to the company's unwavering commitment to quality, performance, technology and innovation Use of specifically engineered Nikon lens hoods is highly recommended By reducing the amount of non-essential light falling onto the front lens element, lenses can better achieve their optimum optical performance, producing more saturated images In less-than-ideal lighting conditions, the performance difference can be substantial
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