Tame frizz and achieve a smooth, straight finish with OGX Shampoo Ever Straight Brazilian Keratin Therapy. This nourishing formula uses Brazilian keratin protein to strengthen hair cuticles, helping hair appear stronger and more manageable with a glossy, salon-like shine. Enriched with coconut oil, avocado oil, and cocoa butter, it deeply hydrates and conditions dry, frizzy, and unruly hair to promote a healthy, glossy look. The sulfate-free and paraben-free shampoo cleanses gently without stripping natural moisture, supports frizz control in humid conditions, and improves manageability for a sleek, straight style. It delivers a pleasant, tropical scent reminiscent of coconut, Brazil nut, and cocoa butter. For best results, apply generously to wet hair, work into a rich lather, and rinse thoroughly. The formula aims to smooth and straighten from the first wash, with continued use helping to maintain a soft, shiny finish.
Features
- Smooths and straightens from the first wash
- Brazilian keratin infusion strengthens and reduces frizz
- Moisturizing coconut oil, avocado oil, and cocoa butter
- Sulfate-free formula preserves natural moisture
- Controls frizz in humid conditions for manageable hair
How to Use
- Apply generously to wet hair.
- Massage into a rich lather.
- Rinse thoroughly.
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