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HEALTHIER GUMS: Achieve healthier gums in just 1 week, removes 100 Percent more plaque and Up to 160 Percent in between teeth (vs. a manual toothbrush) with Oral-B's most advanced electric toothbrush BRUSHING HABITS: Track and improve your brushing habits over time with the Oral-B iO toothbrush through performance reports, journeys, and goals GUM PROTECTION: Protect your gums with the iO pressure sensor, Oral-B's unique feature that signals if you brush too hard, too soft or just right for an effective and safe clean PERSONALISED BRUSHING: Personalise your brushing choosing among 4 cleaning modes: Daily Clean, Sensitive, Super-Sensitive, Whitening with the electric toothbrush from Oral-B MAXIMISE CLEAN: Maximise your clean with the iO Lightring Timer that has a dentist recommended 2-minute brush- and refill change alert with the Oral-B iO electric toothbrush