ICE BLONDE: A sulphate-free black shampoo for the lightest blondes. It neutralises brassy yellow tones and leaves bleached, platinum and pre-lightened hair a cool, light ash blonde that looks salon-fresh. SUPER BLACK PIGMENTS: Black pigment neutralises unwanted yellow and brassy tones for a cleaner, brighter blonde. A blonde toner for bleached, highlighted, grey and silver hair. NOURISH & TONE: Jojoba oil, hydrolysed soy protein and rice extract help condition as it tones. Sulphate free, so it lifts the yellow without stripping the hair. ICY BLONDE RESULTS: Specially formulated for the lightest blondes, this toning shampoo helps counteract yellow tones for a clean, cool and brighter blonde finish. Ammonia and peroxide-free for gentle colour maintenance. MADE IN UK & CRUELTY FREE: Salon-quality formulas made in the UK. We don't, never have, and never will, test on animals.
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