Get Thick Quick - Instantly thicker, fuller-looking hair.* All-Day Volume - Up to 1.7x more volume that lasts all day. Fuller-looking hair with no sticky or crunchy feel.* Built-In Heat Protection - Protect your hair from heat damage up to 450°F (232°C) while enhancing your styling routine with added thickness and bounce. How to Use - Mist the Thickening Spray evenly on damp hair from roots to ends before blow-drying. Style as usual for touchable, full-bodied volume that lasts. OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections. *Claim-support and clinical lab testing (P&G; TRI/Princeton, 2024). Fullness vs. non-conditioning shampoo; feel vs. non-conditioning shampoo; heat protection vs. heat-only control; volume vs. untreated hair.
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