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American Classic Heritage: Pabst Blue Ribbon is an American classic, first brewed in Milwaukee, Wisconsin, in 1844. It has a deep history and a resurgence in popularity in the early 2000s American Style Lager Characteristics: Pabst Blue Ribbon (PBR) is an American Style Lager, characterised by its light and grainy flavour with a subtle malty note and clear, straw gold appearance Broad Appeal for Beer Drinkers: PBR is suitable for those who prefer a straightforward, no-frills beer experience. Its light body and neutral taste appeal to a broad audience, making it a popular choice for casual beer drinkers Simple and Consistent Taste: PBR stands out for its simple, consistent taste. Its light, refreshing character makes it a choice for casual gatherings, barbecues, or as a relaxing drink Convenient Pack Size: This product includes 12 cans of 473ml each with 4.7% ABV, providing a convenient quantity for stocking your beer fridge or sharing at social occasions Quality Brewing Tradition: Crafted with quality ingredients and time-honoured brewing techniques, this lager offers a clean and balanced flavour profile with just the right amount of hop bitterness