pininfarina PURA Hybrid Smartwatch Luxury Analog Watch with Fitness Tracking, Heart Rate & Sleep Monitoring, Activity Tracker, Up to 30-Day Battery Life (Azzurro Steel)

ICONIC ITALIAN DESIGN BY PININFARINA Experience timeless style from one of the world’s most celebrated design houses. The PURA hybrid smartwatch blends classic analog watch aesthetics with modern technology, creating a refined smart watch for men and women that elevates everyday wear. SMART FITNESS & HEALTH TRACKING More than a watch - PURA works as a discreet health tracker watch and smart fitness watch, monitoring heart rate, HRV, sleep quality, activity levels and daily movement. Gain helpful insights through the companion app to support an active lifestyle. TRUE HYBRID SMARTWATCH EXPERIENCE Enjoy the elegance of a traditional analog watch combined with hidden smart technology. This hybrid watch delivers subtle notifications, activity tracking and fitness insights in the timeless form of an analog watch. UP TO 30 DAY BATTERY LIFE Unlike most smart watches, PURA is designed for long-lasting performance. One charge powers your smart watch fitness tracker for up to a month, making it ideal for everyday wear, travel, workouts and busy lifestyles. PREMIUM MATERIALS & CONNECTED APP Crafted with 316L stainless steel, Gorilla Glass, and genuine Italian leather, this luxury smartwatch for men and women is built for durability and style. The intuitive app connects with iOS Health, Google Fit and Strava for seamless activity tracking and performance insights.