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The Original Formula – Our very first and best-selling styling cream that set the standard for effortless, natural-looking hair. Extra Matte Finish, All-Day Texture – Delivers strong hold with zero shine for a clean, textured look that lasts from morning to night. Fortified with Keratin & Kaolin – Strengthens hair to protect against damage while kaolin clay absorbs excess oil, keeping your style fresh and matte. Concentrated, Water-Based Formula – Highly effective with just a small amount; easy to apply and rinses out without buildup. Infused with No.17 Signature Scent – Lightly scented with our iconic, sophisticated fragrance for a subtle, fresh finish.