Preference Ultra Platinum Permanent Paint, 1 pc

L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973. Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrumAvailable in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red Includes our color-protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature

Préférence Ultra Platinum from LOréal Paris, thanks to its innovative shine technology and patented high-resistance dyes, offers an extreme shine power of up to 9 levels. Luxurious durability of bright and noble color and long-lasting pure platinum effect. The new Strengthening Balm intensively nourishes the hair and reduces hair loss. Enriched with purple dyes to neutralize yellow reflections. Hair is up to 5 times stronger*. *instrumental test