PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet Blue Pigments

Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo is the #1 purple shampoo in the UK, specially designed for blonde, silver, white, grey, and highlighted hair. Its powerful formula instantly neutralises unwanted yellow and orange brassy tones in just one wash, restoring your hair’s cool, vibrant, salon-fresh colour. The secret lies in a unique complex of active violet and blue pigments that work on the principle of colour theory to counteract warm, dull tones.Enriched with optical brighteners, this intensive shampoo not only perfects your tone but also boosts dazzling shine and radiance for visibly brighter, healthier-looking hair. For optimal results, use once a week or every other wash. Massage into wet hair, leave on for 5 minutes to allow the pigments to work, then rinse thoroughly. For a complete routine, pair with the Intensive Hydration Conditioner.A caution: the rich purple pigments can stain clothing and surfaces. Avoid daily use and contact with eyes. Keep out of reach of children. Net content: 200ml.

CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. From the #1 purple brand in the UK.