PROLONG YOUR HAIR COLOUR AND ADD SHINE WITH PRO:VOKE PURPLE COLOUR CARE SHAMPOO FROM THE 1 PURPLE BRAND IN THE UK. WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. Prolongs colour and creates vibrant, dazzling shine for visibly brighter hair after just one wash HOW DOES THE PURPLE MAGIC WORK? Formulated with anti-oxidants and optical brighteners, this shampoo protects against environmental pollution to safeguard your colour and boost shine, resulting in healthy hair that feels fresh and rejuvenated MAXIMISE RESULTS Use everyday and every other wash combine with our Brightening Shampoo & Intensive Conditioner for maximum results. OTHER KEY FEATURES From the original Purple brand
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