Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo Our most intensive formulation yet, with triple toning technology to cool down warmer brassy tones for an extra light colour This formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Icy Platinum Effect Conditioner For results use with Provoke Go Icy Conditioner
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