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Pastel purple semi permanent home hair dye kit for achieving vibrant neon purple hair dye on light blonde or bleached hair - darker hair will need pre lightened to get the best bright purple hair Ammonia free, paraben free, sulphate free, PPD free, Vegan, cruelty-free purple hair dye, UK/EU endorsed cosmetic standard ingredients for home use; the award-winning Smart Beauty hair colour collection Non-drip pre mixed formulation with hair conditioning cream, the hair dye kit contains 75ml of Smart Beauty semi-permanent purple hair colour. Very easy use; follow the multilingual safety instructions Good for unicorn hair dye, highlight, full head colour; apply evenly, wait 30 minutes, rinse and style. Lasts up to 12 washes with good colour care. For thick or long hair, two packs may be required Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice, minimal environmental impact