RESTORES HAIR HEALTH: PurePlex shampoo for all hair types restores strength, suppleness and volume, so hair looks and feels significantly healthier REMOVES YELLOW & BRASSY TONES: PurePlex Blonde Whitening Shampoo restores the brightness of natural blonde, pre-lightened and white and grey hair. For best results use with PurePlex Blonde Conditioner. Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, this gentle sulphate-free shampoo neutralises unwanted yellow and brassy tones, whilst helping to repair previous damage by rebuilding the hair’s natural structure. Hair is left noticeably brighter, stronger and cleansed of impurities. HEALTHIER HAIR - PurePlex purple shampoo protects your hair's health from harmful ultraviolet rays and colour fading, while maintaining the perfect shade of blonde hair. Aminofix plex technology helps restore strength from within. SHEA BUTTER & ARGAN OIL NOURISH AND HYDRATE, TO LEAVE HAIR LOOKING SMOOTHER, SOFTER & HEALTHIER, WITH LUSTROUS SHINE.
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