Powerful 2400W dryer with a salon quality long life AC motor 90% more ions for frizz free shine Longer lasting styles- Unique style shot specifically engineered to create longer lasting styles16h. OPTIheat - Intelligent OPTIheat technology provides heat where it matters All day styles - Salon results that last all day**Hair stays straight for 16h No.1 Hair Dryer Brand *Market research institute, retail hair dryer volume sales, October 2023 - September 2024.
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