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Perfect for fine, lifeless hair, Ruffians Kelp and Sea Salt Cream delivers high hold with a dry, matt finish, adding density and beachy texture for effortlessly choppy, lived-in styles. Create bold, textured looks with lasting hold and a natural, beachy feel. This groundbreaking soft cream dries matte, giving hair thicker, fuller definition and a fresh, coastal-inspired scent. Infused with natural Cornish sea salt for beachy movement and Irish Sea Kelp to support healthy hair. This cream transforms fine hair with density, texture, and long-lasting style. Simply work a fingertip amount through dry hair, focusing on defining individual strands to achieve an effortlessly tousled, beach-inspired style. Committed to sustainable self-care with a 100% vegan formula, packed with natural nutrients that benefit both your hair and the environment.