Samsung QE77S90H - 77-Inch S90H 4K OLED Ultra HD HDR AI Smart TV

The Samsung S90H 77" OLED TV combines anti-reflective screening with Real Black and Real Colour tuning to reduce glare and deliver natural-looking colours in bright rooms. Powered by the NQ4 AI Gen3 Processor, it sharpens and refines what you watch in real time, boosting detail, contrast and sound so older content feels fresh in 4K. OLED HDR+ enhances highlights while preserving deep shadows, giving textures more depth across scenes. Dolby Atmos provides a virtual 3D sound experience that matches the action on screen.

The TV also includes features to suit fast action and gaming, with Motion Xcelerator at 165 Hz for smooth motion, and AI Motion Enhancer Pro for sharper moving details. Vision AI Companion helps answer questions and suggest new shows, while AI Football Mode Pro optimises motion and sound for match days. The LaserSlim Design offers an ultra-thin profile with a near bezel-less screen, and Object Tracking Sound Lite moves audio around the screen to follow the action.

• Anti-reflective screen with Real Black and Real Colour tuning
• NQ4 AI Gen3 Processor sharpens detail and refines sound
• OLED HDR+ highlights and depth for textures
• Dolby Atmos virtual 3D sound experience
• Motion Xcelerator 165 Hz for smooth action
• LaserSlim Design with near bezel-less screen

1. Sign in to Samsung Account to access network-based smart services and apps.
2. If you choose not to log in, you will have access to terrestrial TV and external devices via HDMI. Some apps and services may require an account or subscription.