Samsung The Frame 43-Inch QE43LS03HE Smart TV

The Frame 43-inch TV blends into your room like a piece of art with a modern frame design. Swap the customizable bezel to match your décor for a seamless look, and when you’re not watching TV, Art Mode turns the display into an artwork gallery. It delivers Pantone-validated colours and rich brightness through QLED technology, while glare-free performance keeps reflections in check in bright rooms. The NQ4 AI Gen2 processor fine-tunes picture and sound in real time, and Dolby Atmos with built-in speakers provides immersive, room-filling audio. Adaptive sensors switch the display to art as you enter the room, and the Wireless One Connect box enables a cable-free installation for a tidy setup. The Frame also features a wide Art Store with thousands of artworks to explore, so your TV can serve as both entertainment hub and art centerpiece.

Key features

• Modern Frame with customizable bezel (sold separately)
• Art Mode displays artworks when not in use
• Pantone-validated colors with QLED brightness
• NQ4 AI Gen2 processor for real-time tweaks
• Dolby Atmos with Object Tracking Sound

Note: Some apps and services may require login or an account to access network-based features. Access to full artwork and smart features may vary by region and service availability.