Permanent colour: LIVE blonde hair dye offers pearly, pure blonde with striking shine. The anti-breakage formula is enriched with caring oil and keratin Cool blonde tones: Discover the secret to powerful hair lightening at home. With anti-brassiness effect and luminous shine, this blonde dye gives rich colour from root to tip Anti-breakage formula: This lightening permanent hair dye features an anti-breakage formula for up to 80% less hair breakage and visibly improved hair quality Grey coverage: The hair colouration mix helps blend your greys leading to perfect coverage. We recommend this pearl blonde hair colour for light blonde to dark blonde hair LIVE commitments: Featuring a vegan** formula that is silicone- and alcohol-free***, this bleach hair dye also comes in a 100% recycled aluminium tube, recycled paper leaflet, and FSC-certified packaging
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