Lightening and colour: This hair colour lifts up to 3 levels and contains a highly concentrated pigment-mix which penetrates deeply into the hair for vivid colour Long-lasting dye: Use the permanent hair dye to create a bold look with vibrant colour. After use, hair is left looking healthy and with noticeable shine Easy application: Designed to give dark blonde to dark brown hair a stunning deep purple hair colour, the permanent dye lightens and colours in one simple step Caring formula: This vegan hair dye nourishes hair while colouring it, leaving it looking and feeling healthy while giving powerful lightening and vibrant colour LIVE commitments: Featuring a vegan* formula that is silicone- and alcohol-free**, this permanent purple hair dye also comes in a 100% recycled aluminium tube
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