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Clinically proven daily dual action toothpaste What is Sensodyne Sensitivity & Gum? It is a daily dual action fluoride toothpaste that can help people with both sensitive teeth and gum problems* *with twice daily brushing How it works: Sensodyne Sensitivity & Gum toothpaste builds a protective layer over sensitive areas This daily dual action toothpaste also targets and removes plaque bacteria, to improve gum health with twice daily brushing Why choose Sensodyne Sensitivity & Gum? Sensodyne is the No. 1 Dentist Recommended Brand for sensitive teeth*. With twice daily use, this daily dual action toothpaste also helps restore the natural whiteness of the teeth